The number of registered regular blood donors at S.S. Lootah Group, the Dubai based business conglomerate, has reached 170 yesterday. The new record number has been achieved during the bi-annual Blood Donation Drive, organized in association with Dubai Health Authority, to support Thalassemia patients and alleviate potential shortfalls in the emirate’s blood bank.
“S.S. Lootah started the blood donation drive in 2004, as a CSR initiative with a few volunteers. Today, we are able to maintain a healthy pool of blood donors with 170 regular donors, among them 9 have rare blood types. We are glad that our employees have taken our message to heart and become regular, committed donors,” said Naema Al Hamrani, Corporate Communications Manager.
Talking about the common misconception in donating blood, Kalthoom Mohammed Al Tahri, Community Programs Coordinator at S.S. Lootah Group, said, “Many of our employees were afraid to donate blood for reasons varying from worry about pain to fear of catching a disease. Our persistent efforts on awareness and promotion have helped in removing their apprehension while evolving a change in attitude and culture.”
Having a rare blood type, Amira El Haj never realized the importance of donating blood until she took part in the Lootah campaign six years ago. Amira says that she is now emotionally attached to this initiative and looks forward to an opportunity to donate blood whenever possible. Increased employee participation with about 31,500 ml. of blood collected this year is testimony to the fact that the Blood Donation Drive has succeeded in making a difference.
S.S. Lootah Group’s community programs have earned respect and recognition worldwide. The programs’ focus is on empowering leadership among Emirati students, SME entrepreneurs support, community awareness, relief, education, sustainability among others.