Dubai Investment Properties, one of the leading real estate developers in the UAE, today announced that Rouse, a leading intellectual property (IP) consultancy, is holding a blood donation drive on September 14, 2010 from 9 am to 3 pm at the Twin Towers in Deira. The third annual blood donation drive, which is a part of the company’s global CSR programme ‘Rouse Cares’, will be held in association with the Dubai Health Authority to support patients suffering from thalassemia and other life-threatening ailments.
“Patients suffering from thalassaemia, cancer, accidents and other life threatening conditions need blood to save their lives. This ever-increasing demand of blood can only be met through voluntary blood donations,” says Mr. Jon Parker, Partner, Rouse. “Through our Rouse Cares programme, we aim to help improve the lives of others through sustainable initiatives and by growing roots in each country where we work. We are happy to organise our annual blood donation drive in association with the Dubai Health Authority where our staff, partners and clients can make a contribution to meet the continued need for blood at hospitals.”
The third annual blood donation drive will be held on the third floor of the Twin Towers. Employees, partners and guests are expected to voluntarily come forward to donate in large numbers. Rouse expects the donations to surpass last year’s number of 100 units. The DHA authorities will provide full medical equipment, information and support at the blood donation campaign.
“We commend Rouse for organising the blood donation campaign during the Eid period and are happy to whole-heartedly support it. Twin Towers will offer them all the facilities and services required to make this blood donation a mega success. We are sure DIP’s staff and other tenants at Twin Towers will also come out in full force to support Rouse’s blood donation campaign,” says Mr. Deepak Chawla, Operations Manager at DIP.
Globally, Rouse supports initiatives to help improve the lives of the local community through its ‘Rouse Cares’ programmer. The support ranges from providing legal support on a pro bono basis, supporting charitable institutions and working directly with community organisations.