Singing for a cause

Courtesy: thehindu.com

Top corporate bosses lend their hand for a noble cause. At a fundraiser organised by Genesis Foundation this past week, aptly titled ‘CEOs Sing for their Supper’, CEOs from nine blue chip companies performed at the Crowne Plaza Today in Gurgaon.

It was indeed a music show with a difference as corporate bigwigs strummed their guitars and showcased their singing prowess before an enthused weekend audience. It also went on to prove that academic merit and professional success could in no way inhibit creative sensibilities developed during student days. Moreover, it also underlined the fact that commitment to social causes remained high on the priority of people who have managed to climb the success ladder.

At a fundraiser organised by Genesis Foundation this past week, aptly titled ‘CEOs Sing for their Supper’, CEOs from nine blue chip companies performed at the Crowne Plaza Today in Gurgaon. The aim was to collect money to be utilised to save the lives of critically ill children who are either orphans or come from less privileged families. The Foundation was formed with an avowed objective to provide financial support and medical intervention for critically ill orphans or children whose family income is less than Rs.5000 per month, with the focus area of support being cancer, heart, organ failure, thalassemia and extreme deformities.

Amongst those who performed during the evening were Niren Chaudhary, CEO, Yum Restaurants, Geetu Verma, Executive Director, PepsiCo India, Gopal Sarma, MD, Feedback Ventures and Shireesh Joshi, Director Marketing, Airtel. It was an eclectic mix of Hindi and English numbers, although, almost all were of an earlier vintage, something that went to prove that current genre of music has not been able to etch a permanent place in the heart of these music aficionados. It was an exciting format where the guests judged each performance and the winner selected a partner to join him/her in a grand supper.

The Foundation’s Goodwill Ambassador, Parvathy Omanakuttan, Miss India 2008, compered the event. Around 120 people purchased a place at the table for Supper in the effort to help raise funds to save the lives of nine children.

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